Voice
Plain, calm, declarative. British English spelling. The site sounds like a knowledgeable friend who has lived in the region for many years and is briefing you over coffee — not a brochure.
Banned words in editorial copy
We do not use these words in our own voice (only in direct quotes from named sources): best, top, amazing, ultimate, must-see, incredible, world-class, premium, exclusive, stunning, breathtaking. We reach for concrete description instead — “the largest preserved imperial palace complex in the world”, not “an amazing palace”.
No exclamation marks
None in body copy. Headlines may use one, very sparingly.
Pricing accuracy
Every price is in CNY (or HKD/MOP for the SARs), with a verified-date stamp. If a price cannot be verified, we omit it. Tourist sites change ticket prices often; we'd rather point you to the operator's site than print a stale figure.
Photography licensing
Every photograph used on the site carries an attribution caption, with author, source URL and licence. We use only images licensed under Creative Commons (CC BY, CC BY-SA), CC0, public domain, or comparable terms. The full attribution list lives on the Sources & Licensing page.
Conflict of interest
We take no money from tour operators, hotels, airlines or visa agencies. We run no affiliate links. If that ever changes, the change will be disclosed on the About page before any sponsored content appears.
Cultural and political care
We use neutral, factual language. “Mainland China”, “Hong Kong SAR” and “Macau SAR” are the correct terms. Taiwan is not covered on this site. For Tibet, Xinjiang and other sensitive areas we describe permit requirements and current access factually, with verified-date stamps.